Redefining Loyalty in Gaming with Web3

xRaise
4 min readOct 30, 2023

As a die-hard gamer and a self-proclaimed tech nerd, the evolution of gaming from the clunky consoles to the sleek, almost futuristic realm of Web3 has been nothing short of a thrilling ride for me.

Now, not only can I dive into virtual worlds, but also have a stake in them, thanks to the blockchain technology that underpins Web3. It’s like every gamer’s daydream is on the verge of becoming a reality.

But this got me thinking — there’s another mechanism ripe for disruption. Can we use blockchain technology to tackle the age-old loyalty program but with a fresh, digital twist, promising a more engaging and rewarding experience for us, the gamers?

Loyalty in Web3

The whole idea of Web3 loyalty programs is like taking the conventional ‘earn points with every purchase’ to a whole new level. It’s not just about playing the game anymore; it’s about being a part of a community, contributing to the game’s development, and being rewarded for it in novel ways.

It’s like your actions in the virtual world carry weight, and web3 mechanisms can make this connection more meaningful.

The intersection of digital fandom and brand loyalty is where this gets exciting. This blend is reshaping how we interact with our favorite games and brands. Imagine being able to contribute to the narrative of a game you love and being recognized and rewarded for it.

It’s like the game grows with you, and there’s a tangible sense of ownership and community that comes with it.

Problems

While this Web 2.5 might feel like the future, owning your audience is still hard, even with blockchain technology. Migrating fans from one platform to another is still a big hurdle.

Without this migration ability, it’s like being super popular in one game, but when you switch to a new platform, you’re back to being a nobody.

That’s a bummer! This digital loyalty to platforms is a tough nut to crack for creators and new platforms trying to build their user base.

Web3 loyalty is still in its diapers, with many companies merely scratching the surface, often stopping at simple collectible drops.

The potential of blockchain is vast, and it’s about time brands explored it beyond the superficial. It’s about connecting various platforms, enriching fan interactions, and making the virtual world a bit more real.

Conclusion

So, as we march into this new era, the questions are many, but the potential is enormous.

The future of loyalty programs in Web3 games looks not just promising, but exhilarating. It’s like we’re on the brink of a new gaming revolution, and I, for one, am all geared up for the ride!

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xRaise

A smart contract wallet & SDK platform for blockchain gaming.